Privacy Policy
Denver Botanic Gardens (the Gardens) is committed to protecting your privacy when you visit our website or use the website to purchase a Denver Botanic Gardens membership or make an online purchase or donation. The Gardens does not collect personal information about individuals, such as names and mailing or e-mail addresses, unless the individual visiting the Gardens’ website knowingly provides it. By using the Gardens’ website, you agree to be bound by the terms and conditions of the Gardens’ Privacy Policy. The Gardens’ Privacy Policy is outlined below.
Collecting Information on the Gardens’ Website and Digital Membership App
Online Purchases
When you order a product from the Gardens’ online catalog, we need to know your name, billing and shipping addresses, telephone number, email address and credit card information to process your order. Your credit card information will be used only as needed to process your transaction.
Online Tickets, Memberships and Donations
When you purchase admission or event tickets to the Gardens, purchase or renew a membership, or make a donation to the Gardens online, we will ask you to provide us with the information we need to process your request, acknowledge your contribution and provide your membership and admission benefits. This information includes your name and names of other members on your account (including birthdates of children on the account), billing and/or shipping addresses, telephone number, email address and credit card information. Your credit card information will be used only as needed to process your transaction.
SMS/Email Transactional Usage
SMS/Text Messaging
You may opt in to receive SMS-delivered one-time password (OTP) codes to ensure secure access to our membership app. This additional layer of protection guarantees that only you can access your account. Your security remains our utmost priority, and we are dedicated to providing you with the best possible experience.
In our continuous efforts towards progress, we offer you the convenience of viewing and receiving receipts and tickets through SMS/text messaging. This option not only enhances your experience but is also environmentally friendly.
By selecting the option to receive your one-time password (OTP) via SMS, you hereby consent to receiving text messages from us for the purpose of delivering these OTP codes. This agreement encompasses communication related to security, authentication and any other essential notifications associated with your account. Standard message and data rates may apply. You retain the right to opt out of receiving these text messages at any time by texting 'STOP' to the text sent, or by emailing info@botanicgardens.org. Your choice to receive OTPs via SMS constitutes your acknowledgment and acceptance of these terms. Please note that opting out may cause a disruption and prevent receiving your OTP option via SMS.
Email Receipts and One-Time Passwords (OTP)
For your online transactions, we will be sending receipts via email. This shift aims to provide you with a more convenient and environmentally friendly method of tracking your purchases and transactions with us.
You may opt to receive email-delivered one-time password (OTP) codes to ensure secure access to our membership app. This additional layer of protection guarantees that only you can access your account. Your security remains our utmost priority, and we are dedicated to providing you with the finest possible experience.
Online Surveys
From time to time, the Gardens may invite you to participate in surveys posted on the Gardens’ website or sent to you by email. You may decide whether or not you wish to complete such surveys, which may ask about your background, occupation or similar questions. We use this information to help us better understand our audience, which in turn allows us to better meet your needs and interests.
Children 12 and Under
The Gardens does not solicit personal information from children. Visitors 12 years of age and under should remember that they are required to obtain an adult's permission before submitting any personal information to this or any other website.
Gardens E-Newsletters
As a service, the Gardens offers visitors to the Gardens’ website the opportunity to subscribe to one or more of our online newsletters, a third-party service that has been contracted to use the email address you provide only to send e-news to you. If you choose to subscribe, you will receive the Gardens’ e-news on the topics you choose. You may unsubscribe at any time by following the instructions in the footer of the e-news.
Cookies
Cookies are small files of information that are stored on your computer's hard drive by your Web browser. The cookies we use do not contain any personal information. Most Web browsers automatically accept cookies, but you can change the preferences of your browser so that it does not accept them. In order to use all the features of the Gardens’ website, we recommend that you accept cookies.
The Use and Disclosure of the Information Collected on the Gardens’ Website and Digital Membership App
The Gardens uses the personal information you provide to us for internal purposes, such as filling and tracking your order, analyzing trends and collecting statistics. The Gardens may also compile and provide aggregate statistics about our visitors, customers, sales, traffic patterns and related site information to third parties, but these statistics will not include any personally identifying information.
We do not sell our purchaser, visitor, member or donor information. As is the common practice for nonprofits to attract new members, we may exchange the names and postal addresses we receive from members with other similar nonprofit organizations. If you do not want to have your information used in this way, you may send an email message containing your name and postal address to membership@botanicgardens.org.
If you have provided us with your email or postal mailing address, we may send you communications to inform you of events or activities at or related to the Gardens that we believe may be of interest to you or to alert you about sales or other promotional events at the Gardens. If you do not want us to use your email address to contact you for these purposes, you may send an email message containing your name and postal address to info@botanicgardens.org, or simply opt out of the email communication that you receive.
We may combine information you give to us online, in our stores or at the Gardens. We may also combine this information with publicly available information and information we receive from or have cross-referenced with our third-party vendors and others. We use this combined information to enhance and personalize your visitor experience with us, to communicate with you about events that may be of interest to you or for other promotional purposes.
Linking
The Gardens’ website may include links to websites operated by third parties over which we have no control. Once you leave the Gardens’ website, the Gardens’ Privacy Policy will not apply, and you access such sites at your own risk.
Security
The Gardens’ secure server software uses industry-standard Secure Socket Layer (SSL) encryption technology. SSL encodes your personal information, including credit card number, name and address, as it travels over the Internet so that all transactions are secure. If you prefer, you may also place an order by phone at 720-865-3500, 9 a.m. – 5 p.m. (Mountain Time) Monday – Sunday. For membership gifts, please call 720-865-3500 or email membership@botanicgardens.org and for donations, please call 720-865-3500.
Your Data Privacy Rights and Our Practices
As per the Colorado Privacy Act (CPA), you as our customer have several rights regarding your personal data, and we adhere to the following practices:
Right to Access: You have the right to access the personal data that we have collected about you. To exercise this right, you can submit a verifiable consumer request by calling 720-865-3500.
Right to Correction: If you believe that any personal data we hold about you is incorrect or incomplete, you have the right to request a correction. To do so, contact us by calling 720-865-3500.
Right to Deletion: You have the right to request deletion of your personal data, subject to certain exceptions. We commit to honor such requests, and in the case of a deletion request, we may anonymize the data to maintain the integrity of our records while protecting your privacy. To exercise this right, you can submit a verifiable consumer request by calling 720-865-3500.
We also commit to the following data usage practices:
Opt-out Practices: We respect your right to opt out of data processing activities. This includes opting out of the processing of your personal data for purposes of targeted advertising, sale or profiling. You can opt out of this at any time by contacting us by calling 720-865-3500.
Direct Mail Marketing: We may use your personal data, including your postal address, for direct mail marketing purposes. You can opt out of this at any time by contacting us by calling 720-865-3500.
Data Security: We prioritize your data security. We use various security measures to protect your personal data, including secure servers, firewalls, and encryption of data. Our security measures are routinely updated in accordance with the latest technological developments.
Universal Opt-Out: We understand and respect your right to privacy and data control. As part of our commitment to honoring this, we provide a universal opt-out option for all individuals. If you wish to exercise this right and opt out of any and all data collection, usage, or sharing, you can do so by sending email to info@botanicgardens.org. Upon receiving your request, we will promptly process your universal opt-out request, ensuring that your personal data is no longer used outside of essential business and legal requirements. Please note that following a universal opt-out, certain services or communications may be limited or unavailable to you.
We will respond to all verifiable requests within 45 days as required by the CPA.
Please be aware that we may need to retain certain information for recordkeeping purposes, to complete any transactions that you began prior to your request, or for other purposes as required or permitted by law. We may still use anonymized or de-identified information that does not identify you individually for research, marketing, analytics or other purposes.
Remember that you can always update your privacy settings and information by contacting us at info@botanicgardens.org.
Revisions to our Privacy Policy
Please note that the Gardens may revise its privacy policy at any time, without notice, such changes to be effective immediately upon posting on the Gardens’ website. Such revisions may arise in response to changes in the law, policy, or other factors. We encourage you to periodically visit this page to review our most current policy.
Contact the Gardens
Send your questions, comments, or concerns about our privacy policy or any other aspect of our website to info@botanicgardens.org.
By using Denver Botanic Gardens’ website, you agree to be bound by the terms and conditions of this Privacy Policy.